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Magento has undoubtedly earned itself the title of the most popular e-commerce platform and this is substantiated by the market research data of March 2016 depicted in the image below. As Magento has the biggest slice of the pie with 29.1%, it is not at all surprising that online stores of big brands like Nestle, Samsung, Lenovo, Nike and many more are powered by Magento.
Let us take some time to understand the reasons why it has the largest market share and why it is trusted by leading global brands:
Customizable and flexible
There are two different editions of Magento – the completely free Magento Community edition and the premium Magento Enterprise Edition. Being open source, the source code of both the editions is available for any Magento Specialists to build on, customize and modify. You can also enjoy strong community support from Magento enthusiasts all over the world who strive to make it feature rich, secure and robust.
You might also want to read - Why Magento Is The Best Loved Ecommerce Platform Among Online Businesses?
Built for e-commerce
Unlike any other content management systems which can be modified to look like an e-commerce website, Magento is specifically built for e-commerce. With its top features and flexibility, it is the perfect fit for building your highly functional e-commerce store.
Multiple stores
A single installation of Magento allows you to build multiple stores and enables you control operations of all the stores from one admin panel. For instance, you can manage their billing, customer records, product updates, inventory, etc. from a single dashboard.
Third-party integrations
As there are multitude of Magento supported third-party plugins available, you can provide your customers multiple payment gateways or shipping methods. You can also integrate external database apps, shipping tracking method, and other functionalities.
Mobile and SEO friendly
As the new releases of Magento editions supports responsive design by default, you can easily make your e-store mobile-friendly. Also with built-in SEO features Magento makes sure that you have enough options for meta tags, descriptions, keywords, sitemaps, URLs, etc.
Scalable solutions
With growing business needs you can scale your Magento e-commerce site by adding new features without disrupting the entire website. It allows you to customize your e-store as per your feature requirements either with ready extensions or creating custom extensions by hiring Magento Certified Solution Specialists.
High performance
As a business owner it is obvious to aim for a high-performance website and Magento can easily enable you to achieve that. It allows you to perform database optimizations and to include high end caching techniques such as Varnish for improving your website performance.
Hope these reasons were convincing enough for you to consider Magento development for your online business and make it profitable.
View more information on e-commerce development specialist, outsource magento development and magento ecommerce development agency.
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