Why OpenCart is the Right Choice for your E-commerce Startup?

Estimated Read Time: 03 minutes 30 seconds
The e-commerce landscape is getting competitive on almost daily basis. Choosing the right platform is of utmost importance for you to achieve your business objectives and take your business to greater heights. Rich features and functionalities are all you need to give your business the competitive edge required to stay ahead of competition. As there are so many e-commerce solution options in the marketplace it is crucial for you to understand the pros and cons of each one and decide which one aptly fits your business needs.

Simple Store Set-Up

OpenCart offers the ease of DIY, making it a major attraction for business owners of startups with little technical knowledge. This platform allows you to easily setup, configure and operate your e-store. Moreover, you can also easily update and maintain your e-commerce website.

Lower Server Load

Compared to other e-commerce solutions OpenCart’s setup and configuration put lesser server load thus allows quick access and fast-loading of your e-commerce website. This in turn would result in an enhanced customer experience leading to high conversions and reduced cart abandonment rate.

Manage Multiple Stores

This e-commerce platform offers the multi-store functionality which you can utilize to configure more than one store based on your product mix and segmentation. You can instruct your OpenCart specialist to localize your international operations by setting pricing, languages, currency, time zones and shipping for individual stores. Thus you get a centralized administrative panel to run and control multiple e-commerce operations.

Array Of Features

OpenCart is a well equipped e-commerce solution wherein you can get a wide range of features. It offers more than 7000 extensions which you can utilize to add numerous functionalities to your e-commerce store and open doors to endless possibilities.

Advanced Reporting System

This platform is built to make the life of e-commerce owners easier. It comes equipped with an advanced reporting system that increases your productivity potential by offering insights which enable you to make informed decision. For example, total sales can be segregated and viewed by week, month or year for better analysis.

Now you know about the benefits of this e-commerce solution for your business and you can customize it as per your business requirement by hiring an OpenCart expert. Though it would be an upfront cost, you can minimize it by Outsourced OpenCart Development.

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Tips and Tricks to Build a Successful E-commerce Website

Estimated Read Time: 03 minutes 30 seconds

Being a digital native you must be a frequent online shopper. When you shop your favourite items without any hassle, checkout seamlessly and get them delivered at your doorstep then it is obvious for you to think that the whole process of creating e-commerce experience is very simple. In fact, to create an e-commerce website from the scratch is a very detailed and time-taking process. However, even if after putting in so much of efforts if that website fails to generate organic traffic it would be indeed frustrating for you. Therefore, here are some proven tricks for building a successful and SEO-friendly e-commerce website:


Choose And Purchase A Domain Name

You should choose a domain name that identifies with your brand perfectly. For purchasing your domain you can use a site like GoDaddy and purchase your domain name within $10.00. There are other options also which you can decide as per your budget and business needs.

Find A Webshop Development Specialist

It is of utmost importance for you to find a skilled e-commerce specialist to launch your e-commerce website in a professional manner within a short span of time. For that you have to perform thorough research diligently otherwise it can put you at halt before even getting started with your website. Do not forget to check past experiences of the developer.

Register Your Business

Contact a local attorney to help you to establish your business – from registration to procurement of license and legal advice in business matters. Although it is an upfront cost but it will save you from unnecessary expenses in the future.

Select E-Commerce Solution And Hosting Platform

You can select any e-commerce solution available based on your business needs.  Most developers are well versed with WooCommerce and business owners choose it due to its WordPress capabilities and ease of integrating plugins, payment gateways, etc.

You can choose WP Engine – the hosted service provider specifically tailored to WordPress websites – as a fast and secure hosting solution.

Select A Theme That Reflects Your E-Commerce Vision

There are numerous WordPress themes available e.g. in ThemeForest you can find more than 28,000 website templates and themes from $2. Choosing a theme that matches your e-commerce vision from this marketplace can save you lot of time and frustration.  

Take Your Website Live

As soon as your WooCommerce specialist finishes creating your website’s homepage, “About us” and “Contact us” page, take your website live to establish legitimacy, credibility and get back links from sources like vendors, reporters, bloggers, etc. for building SEO.

Help A Reporter Out (HARO)

Make use of this free tool for PR and SEO to generate amazing exposure and it can be a game changer for your business if executed properly.

Develop Relationships With Pitchbox

It is a content marketing platform that enables you can find influencers in your niche in a matter of seconds with intuitive keyword search. It even enables you to customize emails to your target opportunities without manual input. It will also automatically follow up with prospects who haven’t responded.

Get Approval For Payment Gateway

Before applying for payment gateway and credit card processor, set up a secure checkout process on your website, create Privacy and Return Policies, customer service phone number and email address.   
           

Get your Google shopping campaign set-up when your website is in the final stages of development and use the same product feed and upload it to the Facebook product catalog to bolster your SEO simultaneously with site development.

Figure Out Packaging And Shipping Options

Before launching your e-commerce website figure out how you would store and ship your inventory. You would need to answer questions like whether you would be utilizing drop shipping or you would store your inventory in a warehouse? Which shipping service you will be utilizing to ship and track packages? There are still more questions that you would need to answer and it would be better to take guidance from your e-commerce development agency to guide you throughout the e-commerce website development process.

View more information on eCommerce development specialist, outsource magento development and WooCommerce development agency.

Why You Must Choose Magento for Your E-commerce Business?

Estimated Read Time: 02 minutes 30 seconds


Magento has undoubtedly earned itself the title of the most popular e-commerce platform and this is substantiated by the market research data of March 2016 depicted in the image below. As Magento has the biggest slice of the pie with 29.1%, it is not at all surprising that online stores of big brands like Nestle, Samsung, Lenovo, Nike and many more are powered by Magento.





Let us take some time to understand the reasons why it has the largest market share and why it is trusted by leading global brands:

7 Common Mistakes E-commerce Businesses Must Avoid

Are you all set to build your own e-commerce site? It can be a nerve-racking ordeal but the good news is - help is just a google search away! There are many outsourcing website development specialists out there. Still, it is better you do not fall for these common errors while building your startup: 






1. Absence of business logo

A Logo is one of the most important aspects of business’ brand. The mere sight of it can conjure the experiences and perceptions of customers about a business. So if your business is missing out on this aspect then it is high time you invest in a logo that is unique and that stands out among your competitors’.


2. Little social media engagement

Social validations work in favour of your business by verifying it and making it trustworthy for customers. Thus it helps conversion by building confidence for your brand among users. But if you go wrong with it then it can very well work against you. Getting customer reviews is a good idea as good reviews can positively impact your conversion. But bad reviews, on the contrary, can be disastrous and even no reviews can be harmful for you. Users get doubtful about your products and they hesitate to make purchase decision. Similarly social media accounts with no following can throw poor light on your business. So work on it to get customer engagement and have positive effect on your business.

3. Instant recognition expectations

Many e-store owners have this illusion of getting visitors on their site right after their launch. Please be ready that it will happen and have patience as it takes quality time to build customer base. Work on your website to make it more visible and amiable for search engines to help your customers locate it.

4. Trivialize frequently visited pages

Do not underrate the potential of your homepage, about, and contact page by putting inadequate information on them. These are supposed to the most important pages as your visitors will frequently land on them to know about you and your company and to find a way to reach you. So keep those pages updated to display your clear identity.

5. Ignoring SEO altogether

Do not miss this simple step as it may cost you dearly. Build your site keeping SEO in mind for making it search engine friendly. This free marketing strategy will definitely yield results and keep working on it till you rank top. Pick keywords related to your business and find out their competitiveness.

6. Deviating from focal point

Your site not meeting your business expectations may demotivate you. Do not lose your focus at that point time. Rather concentrate on one area at a time, analyze it and correct it before moving to the next one. Remember the famous saying “Rome was not built in a day”!

7. Unequal dedication for marketing platforms

It is important to understand that each online marketing channel can fetch you market subset and you must explore each one of them. So give equal importance to SEO, digital marketing, telemarketing or shopbot to generate revenue for your e-store.

Managing your own e-store can be analogous to traversing a dark tunnel. Meanwhile, with consistent and creative efforts you can realize that light in terms of success is not too far.

View more information on ecommerce web development company, ecommerce website developers and magento ecommerce development agency. This expertise of the author has really been appreciated by viewers.