Change is the only constant in the world of technology and as technology evolves, consumer expectations are raised. They not only want an efficient service but they want you to personalize it for them.
Earlier, personalization strategy for delivering better customer experience could be the key to gain competitive advantage, especially for ecommerce businesses. Today, it is like a business imperative for them and here are the reasons why every ecommerce business should have personalization strategy:
The one-size-fits-most is redundant now
Previously, marketers have struggled a lot to create personalized experiences for each diverse individual in a target audience. To make it possible, they made segments in the target niche and created tailored experiences for that group. This approach suffered because those segments were defined by only a few data points and it got challenging while applying them at scale.
Treating any segment as a homogeneous entity is a risky affair for your e-store because only some of them would like that experience and not all.
Traditional rules-based personalization is not creating value
In traditional commerce you identified a segment or a subset of people by certain parameters and created an experience for them expecting them to respond positively. In those days, creating individualistic experiences was a daunting task because of lack of data capturing tool.
Today, as we are moving towards an AI-first world not only personalized experiences possible but it is the only possibility. It is the only way to keep up with your customers’ expectations. It enables your brand to establish a more meaningful bond with your customers.
Customers love personalization
Today big data and AI-powered analytics tools are enabling you to create personalized offers for your ecommerce customers based on their shopping pattern. And when your offers are aligned with customers’ needs, it is bound hit your business bottom line positively.
Therefore, while you collaborate with your ecommerce development agency, make sure that they can integrate analytics tool in your ecommerce website. This is because it is very crucial to have your customers’ data to offer those personalized offers and experiences.
Now it’s you turn
Don’t you think it’s indispensable to have personalization in the digital era? Please let us know by leaving your comments below.
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