Why Leading Brands Prefer Magento Shopping Cart Platform?

Willing to venture out in the eCommerce business? Why not! The booming eCommerce market presents endless opportunities; just you must be ready to grab it. Are you equipped with the right eCommerce platform? Well, when it comes to choosing an eCommerce development platform, you would be spoilt for choice.

In today’s post I would like to discuss why leading brands rely on Magento development services. Even many top-notch brands including Ford, Olympus, Coca Cola, and Nestle count on Magento to achieve their digital goals; here’s why:

Open Source

Magento is built using PHP and other open source tools and techniques. And being open source it allows all types of customizations and modifications as per your project requirements.

Moreover, this shopping cart platform can help you deliver great performance with enhanced store security for eCommerce merchants as well as a Magento website development company.

Rich features

Magento offers a complete web store service through its rich features. It has strived hard to compete with other popular eCommerce platforms like WordPress and Drupal CMS and evolved as a platform that facilitates online trading methods intuitively.

Mobile-friendly

With the number of mobile shoppers exploding over the years, it is critical for an eCommerce website to be mobile friendly. The great thing about Magento is that it is mobile ready and also offers multiple store integration support on various devices.

Furthermore, your customers can easily navigate through your Magento store exercising control over the screen size, drag and drop functionality and audiovisuals.

Customization

The design conventions for an eCommerce store vary based on the industry it operates in. What works for a furniture retailer may not work for a fashion retailer. Likewise, the size of your business, the scale of its operations, billing and delivery options, customer support requirements and others pose serious challenges in the eCommerce space.

That is when customization enters the scene; it allows your business to speak its standard and values. With Magento you would never fall short of themes and extensions required to give your store the look and feel that represents your brand.

Multiple store support

Magento also allows you to set up more than one store which can be controlled with a single account. The diverse features of Magento and an experienced Magento Certified Solution Specialist would enable you to manage all your stores from just a single backend panel and also market for yourself.

SEO-friendly

It is highly important that your audience finds you online easily. Equipped with SEO-friendly features Magento enables you to rank well in search engine results pages. Moreover, with a well-crafted SEO strategy you can increase the chances of your web shop getting indexed in Google and other search engines.

You can also gain increased traffic to your store with the help of elements such as redirecting broken pages, XML sitemaps, meta descriptions, etc.

Over to you

How is your experience with Magento store so far? Please be the first to let me know by leaving your comments below.

Why it is Essential to have an Ecommerce Personalization Strategy Today?

Change is the only constant in the world of technology and as technology evolves, consumer expectations are raised. They not only want an efficient service but they want you to personalize it for them.

Earlier, personalization strategy for delivering better customer experience could be the key to gain competitive advantage, especially for ecommerce businesses. Today, it is like a business imperative for them and here are the reasons why every ecommerce business should have personalization strategy:

How Your Ecommerce Business can Benefit from Mobile App Development?

Estimated Read Time: 02 minutes

The mobile first philosophy has made businesses to reconsider their business strategies and ecommerce businesses are no exception to that. With the ever increasing number of smartphone users, an ecommerce mobile application has become a business imperative.

In this fast-paced worldly life, people turn towards their smartphones to accomplish their daily tasks including online grocery shopping, paying utility bills, net banking and booking movie tickets.

When the consumers are so much dependent on their mobile devices, doesn’t it make sense for you as a business owner to invest in mobile app development?

To find out why we are emphasizing the need for ecommerce mobile app development, let’s put a glance on how your e-store can benefit from an ecommerce mobile application:

Ease of access

With a mobile app, your customers can now surf through your ecommerce site anytime and from anywhere. Even while they are on the go! They can even shop in their morning or evening commute. This not only saves their time but also keeps them engaged.

Push notification

This is one of the most crucial features of mobile apps and is highly beneficial for your business. With the help of analytics, you read the mind of your customers. You can find out about the buying behaviour of your customers. Based on that, you can send them personalized offers via push notification.

Increases brand loyalty

When your customers would feel that they are being cared by receiving all the personalized notifications then it’s natural that they would build a strong bond with your brand. Thus, you can remain connected with your consumers and build a loyal customer base.

Acquires new customers

When your customers will like the experience you deliver then they would definitely share it with their friends and family. You would see a surge in the number of visitors to your ecommerce website due to word of mouth which is a very strong form of marketing. Thus, you would gain new customers.

Final words!

Now that you are well aware of the importance of mobile apps for your ecommerce business, would you like to consult a mobile app specialist? Is there any factor that is hindering the path to ecommerce mobile app development? Please let us know by leaving your comments below.

How to Differentiate Your Ecommerce Store from the Competition?

Estimated Read Time: 02 minutes

In the ecommerce era, every business is striving hard to make a meaningful web presence. Earlier it was a means to gain competitive advantage and now it is a business imperative. As the world is moving towards a digital economy, the number of businesses invading the digital zone is increasing significantly.

How would you leave your mark in this fiercely competitive zone? You would need to differentiate yourself from the competition and lay the foundation of your ecommerce success but it is easier said than done. Of course, you need to get your e-store developed from a reputed ecommerce development agency and in addition to that here are few strategies to uniquely position your business and get an edge over competition:

Unveil your Unique Selling Proposition (USP)

This is the first step to differentiate your ecommerce business from your competitors. You have to find out the unique aspect of your business or product and how you can add value to your customers. This could be the basic step of your brand strategy for unique positioning of your business.        

               

Make your brand stand out on product quality

Product quality used as a brand marketing tool can enable you to establish brand loyalty quite effectively. If you do not have quality in mind while you design your product then you would not be able to see repeat customers leave alone loyal customer base.

recommended read - Tips and Tricks to Build a Successful E-commerce Website

Try unconventional branding methods

The ecommerce industry is witnessing disruptions and you could also carry that trend in branding game. You may find certain custom that exists in your potential customer base. By completely disrupting it you may enable an entirely new breed of customer following your brand loyally. Your unique branding pattern would be the new buzz in the industry and thus you would get so much attention and visibility.

Final words!

The ecommerce zone is fiercely competitive and to stand out among the competition you would need to come out with some out of the box ideas. You would need to uncover your USP, make product quality your marketing tool and disrupt the conventional branding rules. Happy selling!